Somerset Rebels have slashed admission prices for next Tuesday's Premier League clash against Edinburgh Monarchs.
Entry to the match, which will be screened live on Sky Sports, will now cost just £10 for adults and concessions, with under-16s able to go in for free.
The Rebels will also include a voucher for discounted entry for their next home match at the Oaktree Arena - a Knockout Cup tie against Workington Comets on Tuesday, June 18.
Promoter Debbie Hancock said: "Not only are we reducing our prices for this particular match, everyone paying the £10 admission fee on Tuesday will receive a voucher entitling them to £2 off the normal admission price for our next home meeting which is on the following Tuesday against Workington in the KO Cup.
"I must stress that the discount voucher is only redeemable at that particular match and is not valid for any other meeting."
It is the fifth season in a row that the Sky Sports cameras have visited the Highbridge circuit, and the Rebels are hoping for a bumper crowd to turn out for the live broadcast.
"In each of the previous four years the cameras have been here we have been blessed with an excellent crowd and we would love to maintain that tradition," said Hancock.
"I would strongly urge everyone to come along next Tuesday and sample the action live for themselves, especially if they've not been before.
"The guys at Sky Sports are always impressed with what they see when they come to the region, and by having the cameras here it is good exposure for the area as a whole, especially with the holiday season just around the corner."
Somerset are also staging a children's fancy dress competition at the meeting, with a prize on offer for the most impressive costume.
On track, it should be a real tussle between the Rebels and the Monarchs, who have ex-Somerset rider Claus Vissing among their ranks, as well as Craig Cook - fresh from his reserve appearance in front of 40,000 fans at the British Speedway GP in Cardiff's Millennium Stadium at the weekend.
